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Tuesday, June 26, 2012

Expert's Corner: It is a social media jungle out there and it's easy to ...

Dorien Morin

?Social Media; I want to? but I don?t know where to start!?

?Is Social Media here to stay??

?Help, my customers are online, do I really need to be there??

Sound familiar?

Before implementing any social media ideas you have for your business, social media strategic planning is of utmost importance.? With so many platforms to choose from:? Facebook, LinkedIn, Pinterest, Twitter, FourSquare, WordPress, Blogger, Tumbl, Google+, StumbleUpon etc., it?s nearly impossible for the social media novice to figure out where to be and what to say!? On top of that, the platforms and functionalities of each platform are changing daily and it is difficult to find the most updated and most pertinent information needed for each niche.

A Social Media Strategic Plan should include a social media audit, short and long term goals, a list of current and potential platforms to be active on specific to your business niche, profile set up, training, scheduling, and a management plan.? It?s is also very important to remember that social media does NOT replace your traditional marketing strategy.? A social media strategy should complement your current marketing strategy and enhance your current marketing efforts.

Social Media works if done correctly, and takes time and effort and even though ROI (Return On Investment) is hard to measure in social media, it should NOT be discounted.? As a board member of a local non-profit, Dorien has used the power of social media to help make Tee Off Fore A Cause, a local golf charity event to benefit the Wounded Warrior Project, a smashing success.? Read the story of Tee Off Fore a Cause in Put(t)ing Social Proof On The Table.

Where does a business start?

With a solid website, a blog and a plan.

Here are THREE options to consider for the busy business owner:

DIY (in-house)??????????? ?????

Investment:

Time; To Learn Social Media Marketing (workshops, one-on-one training, webinars)
Time; To Plan and Execute a Social Media Strategy (To Work On Your Business, Not In Your Business)
Minimal $

Outsourcing

Investment:

Time; To Meet With Consultant
Consulting Fees $$ or
Project Fees $$$ or
Management Fees $$$$

Hiring a Social Media Manager

Investment:

Time; Hiring Process & Training
Benefits for Employee $$
Salary $$$$x4

For businesses who are considering DIY social media, More In Media recommends starting on just three platforms:

Facebook Pages
Twitter
LinkedIn

That is, after setting up a comprehensive website and a blog.? Your website and blog should be your ?hub for sales? and all social media platforms should drive traffic to your website where you should close the sale.? Proper training is essential, therefore More In Media recommends attending hands on workshops where you ?learn and implement? in front of your laptop.? Webinars and one-on-one training are other great ways to gain social media knowledge.

To outsource your social media, look for a social media firm active online, and active on many social media platforms. Enter More In Media, a (local) Social Media Management company led by Dorien Morin-van Dam aka ?The Girl in the Orange Glasses?.? She leads companies into the ?social media jungle? and guides them with strategic planning, social media set up, and social media training as well as social media management. ? Dorien invites you to check out her personal and business social presence via her XeeMe account.

A free, 30 minute social media phone consult is given to every inquiring business, new clients only.? To set up an appointment, call Dorien of More In Media at 617-763-1655.? To get learning instantly, check out More In Media?s website and Dorien?s blog with nearly 100 entries, many of them ?how ?to?s? and tutorials on social media.

More In Media
a division of Highland Strategic, LLC

Mirosoft patents recording device to curb shortened attention spans

Time was, ~~secretaries~~ executive assistants were tasked with the chore of summing up a meeting's minutes so the less focused suits could play catch-up afterwards. Not so with this vision of the automated boardroom as put forth by a newly awarded Microsoft patent. Filed back in February of 2006, the doc outlines a computer-based method for recording live audio and video (including presentation slides), a system of monitoring a user's computer activity and tracking moments of attention loss. Sounds like Redmond's crafting an enterprise version of "gotcha!," but it's not so sinister. The proposed recorder would actually make recommendations based on the moments your focus drifted off, replete with full A/V playback and even the ability to hone in and amplify an individual speaker's voice. It's easy to see how this theoretic tech could wind up worming its way out of concrete towers and integrating into classrooms of the future (and even homes). For now, content yourself with the full-on legalese available at the source link below.

Mirosoft patents recording device to curb shortened attention spans originally appeared on Engadget on Tue, 26 Jun 2012 12:24:00 EDT. Please see our terms for use of feeds.

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Health care ruling looms as high court meets

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Monday, June 25, 2012

Macro gloom drags European shares, ECB boosts banks

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Paraguay under pressure after Lugo ousted

ASUNCION (Reuters) - Paraguay's new president said on Saturday he would ask his impeached predecessor to help quell regional tensions after Argentina withdrew its ambassador in protest at what it said was a coup and Brazil recalled its top diplomat for consultations.

South American neighbors and key trading partners are taking Paraguay to task for the unprecedented speed with which the opposition-dominated Congress removed President Fernando Lugo on Friday, saying he had failed to fulfill his duties to maintain social harmony.

A silver-haired leftist and former Roman Catholic bishop, Lugo was a year away from completing his five-year term. He decried the two-day impeachment trial but accepted the decision, stepped down and told supporters any protests should be peaceful.

Lugo spoke to reporters outside his home on Saturday night, saying he was toppled by a "a congressional coup" and that Paraguay was now facing isolation.

The new president, Federico Franco, said he planned to speak to Lugo to try to help ease tensions with neighboring countries. "I think he is the key to decompressing (the situation)."

Franco had been Lugo's vice president but they often clashed and Franco's Liberal Party withdrew its support for Lugo last week, paving the way for the swift impeachment trial.

"I'm going to speak with him myself," Franco, a 49-year-old doctor, said in an interview with Reuters on Saturday. He was sworn in on Friday shortly after Lugo was ousted.

The impeachment was sparked by clashes that killed 17 police and peasant farmers during a recent land eviction. Critics of the process complained Lugo's lawyers had only a few hours to defend him in the Senate, which voted 39-4 in favor of his removal.

A landlocked, soy-exporting country of 6 million people, Paraguay has a long history of instability and military rule.

Argentina ordered the immediate withdrawal of its ambassador from Paraguay on Saturday due to "rupture of the democratic order."

Argentine President Cristina Fernandez has called the move a coup and warned that South American trade bloc Mercosur could take measures against Paraguay. In theory, that could include suspension from the group, which also brings together Argentina, Brazil and Uruguay.

Brazil on Saturday called its ambassador in Paraguay home for consultations. It "condemned" Lugo's removal because he was not able to defend himself properly, "compromising a fundamental pillar of democracy."

Brazil is Paraguay's top trading partner and Latin America's biggest economy. Its stance will likely carry the most weight but it says it will seek consensus within the UNASUR group of South American nations rather than act unilaterally.

PROTESTS

Latin America's more radical left-wing governments have led the protests with Venezuela, Bolivia, Ecuador, Cuba, Nicaragua and Argentina saying they would not recognize the new government and vowing to lobby for sanctions against it.

Peru and Mexico also questioned the speed of the process to remove Lugo from office, although Mexico recognized the legality of the impeachment.

Despite the wave of international criticism, Paraguay's capital Asuncion felt oddly normal on Saturday with businesses open as usual and few police officers patrolling the streets a day after they clashed briefly with protesters outside Congress.

Franco said he would work to convince Argentina to reinstate its ambassador and would explain to other governments in the region that the impeachment was legal.

"(Lugo) recognized he faced a tribunal, he recognized the tribunal's verdict and finally he agreed to step down. Even more importantly, he asked for people to remain peaceful so no more blood would be shed," Franco said. "At no time was there a rupture or a coup, there was simply a change of leadership in line with the constitution and the country's laws."

Paraguay is one of the poorest countries in South America and Lugo, now 61, vowed to improve the quality of life of low-income families when his election ended six decades of rule by the Colorado party. But he struggled to push reforms, including land redistribution to poor peasant farmers, through Congress.

A cancer scare and several paternity scandals dating back to his time as a bishop added to his difficulties.

While many Latin American countries are unhappy with the lightning-fast impeachment, analysts say they are unlikely to force the issue if Lugo himself doesn't fight to be restored.

"Neighboring countries can refuse to recognize the new government, complicate negotiations or end cooperation. But I don't think they will fight for this very hard," said Milda Rivarola, a Paraguayan historian and political analyst.

(Additional reporting by Didier Cristaldo in Asuncion, Felipe Llambias in Montevideo, Tiago Pariz in Brasilia, Omar Mariluz in Lima, Armando Tovar in Mexico City and Nelson Acosta in Havana; Writing by Hilary Burke; Editing by Kieran Murray and Todd Eastham)

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Romney Attacks Obama on Immigration Reform, Unkept Promise

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N. Korea vows to boost nuclear deterrent

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